The Art and Olfaction Newcomer Award honors the next generation of excellence and vision in perfumery. The Art and Olfaction Newcomer Award will be presented to one outstanding perfume.
The Newcomer Award is for perfume brands that are new to the market, and whose perfumer is either employed in-house or hired externally.
This award is designed to showcase excellence in perfumery by highlighting new brands, in both the independent and artisan space.
A qualifying submission will be
All submitters to the Newcomers Award should be prepared to provide the information and names of their external collaborators, including the creative director responsible for the brief, and the name of the submission's primary perfumer.
The winner of the Newcomers Award will be selected from the qualifying pool of artisan and independent submissions, and decided by a separate panel of three judges. After going through Artisan or Independent category judging, the ten top-scoring and qualifying perfumes in each category will be passed along to this panel, which will decide the winner at their own discretion. As with the artisan and independent categories, judging will be anonymous.
HOW TO SUBMIT
To submit for the Newcomers Award, submitters must submit their entry in the Artisan OR Independent categories. They must select the additional fee option that states "I wish to be considered for the Newcomers Award". This will qualify their submission for the Artisan or Independent category AND the Aftel award.
After going through the judging process, the ten highest-scoring qualifying submissions will be sent along to a special jury for judging. Newcomers Award submissions are judged blind, with only the statement of intent accompanying each perfume.
Note that to cover extra administration and judging, we required an extra fee to submit to the Newcomers Award, above and beyond the Artisan or Independent Category fee.