Q. I WANT TO SUBMIT: WHAT'S THE DEADLINE?
A. Submissions for the 10th annual awards open December 1, 2023.
The online submission form closes Dec. 31, 2023.
The deadline for receipt of scent samples is January 10, 2024.
Packages received after that date will be disqualified, without reimbursement. Do not delay!
Q. HOW DO I SUBMIT TO THE AWARDS?
A. There is an easy process for submissions:
STEP 1. Fill out the online application form.
STEP 2. Send a sample of the perfume in the mail.
Once you fill out the online application form, we send instructions on how to submit the physical package within 24 hours.
Q. AM I ELIGIBLE TO SUBMIT MY PERFUME?
A. For the 10th annual awards, we will accept submissions from all countries that are released to market for the first time between January 1, 2023, and December 31, 2023.
We do not accept reformulations or re-releases of perfumes that were released to market before January 1, 2023 (see the section below for more about reformulations or re-releases). We accept submissions from companies that are independently owned, or owned by a parent company with no more than five perfume companies in its holdings.
Q. HOW MANY SUBMISSIONS CAN I SEND?
A. We limit the amount of submissions to three per perfume company (or individual creative entity, in the case of the Sadakichi Award) per category.
Q. HOW DO I SUBMIT FOR THE AFTEL AWARD FOR HANDMADE PERFUME?
A. To submit for the Aftel Award, fill out the artisan category submission form and select the fee add-on that says "Also submit this to the Aftel Award". We'll take it from there! Note that your submission will be in the running in the artisan category, and the top scoring qualifying submissions will then go to a secondary jury for the Aftel Award.
Q. HOW DO I SUBMIT FOR THE NEWCOMER AWARD
A. To submit for the Newcomers Award, fill out the artisan or independent category submission form (as appropriate for your perfume) and select the fee add-on that says "Also submit this to the Newcomer Award". We'll take it from there! Note that your submission will be in the running in the independent or artisan category, and the top scoring qualifying submissions will then go to a secondary jury for the Newcomers Award.
Q. I USED A PRE-MADE PERFUME BASE FROM A FRAGRANCE HOUSE. DO I QUALIFY FOR HANDMADE? FOR ARTISAN?
A. We do not track whether the perfumer used pre-made bases when they created their formula. We used the art world for our model in this: When Andy Warhol painted a Campbell Soup can (an object which he didn't originally design) he was still is able to contextualize it in his own way, thereby creating enough distance from the original soup can to warrant him being called the author of the new image. In more prosaic terms, we base our definition of 'hand-made' and 'artisan' on how the business is run, not on which materials the perfumer uses.
Q. WHAT SHOULD I WRITE IN MY STATEMENT OF INTENT/CREATIVE BRIEF?
A. The idea here is to shed some light about the process and inspiration for the scent. Perhaps, for instance, there's a story your perfume is meant to elucidate. Perhaps your intention was simply to create something that inspires a certain reaction, or to pay homage to a style or a genre... Or, perhaps you're working intuitively in the age-old quest for beauty, meaning, shock, or connection... Whatever it is that motivates you, we'd love to know about it. Bear in mind that the judges are asked to consider each statement only in relation to the scent, not as a piece of writing. In other words, we are hoping for information, not style.
Q. WHY DO YOU ASK FOR 25 ML OF MY SUBMISSION?
A. We ask for 25ml of your submission because we have to send the perfume around to various judges, and people are often judging in vastly different places at the same time. It's a colossal amount of organization, and having a little extra perfume on hand makes it possible to get the judging done in a timely manner. We also keep a portion of the perfume at the IAO as a backup just in case a package gets lost in the mail.
Q. I WORK IN ALL NATURALS, AND 25ML COSTS ME A LOT OF MONEY! WHAT DO I DO?
A. We are cognizant of the value of your work, and apologize for any inconvenience the quantity that we ask for might present. However, less than 25ml means that we might not have enough for the judges to adequately assess your work.
Q. I WANT TO SEND YOU EXTRA PERFUME / A THANK YOU PRESENT!
A. So nice! But, for ethical reasons, we cannot accept it. Please do not send us anything beyond what is asked for in the submission confirmation email. Here's why: anything sent to the IAO beyond what is required for the submission itself could be considered a gift, and could therefore potentially impede the impartiality of the mechanism. Any surplus perfume or thank you presents will promptly discarded.
Q. I WANT TO SUBMIT TO THE EXPERIMENTAL CATEGORY, BUT THE SCENTS WERE NOT IN LIQUID FORMAT: WHAT DO I DO?
A. Don't worry, you're not alone! Email us and we'll work out an alternative for your situation.
Q. CAN I SUBMIT THE SAME SCENT TO TWO CATEGORIES?
A. Nope. Save yourself an extra submission fee and email us first: We can probably help you decide the most appropriate fit.
Q. CAN I SUBMIT MORE THAN THREE SCENTS?
A. You cannot submit more than three scents to each individual category. However, you can submit three scents each to the three categories, meaning that a very busy perfumer could theoretically submit three to artisan (released under their own brand), three to independent (if they worked as a perfumer-for-hire for an external brand) and three to experimental (if they also work in an experimental capacity).
Q. I REFORMULATED AN OLDER PERFUME AND RE-RELEASED IT UNDER THE SAME NAME IN 2023. CAN I SUBMIT IT?
A. Unfortunately, no. We do not accept reformulations or re-releases of perfumes first released under the same name by the same company before January 1, 2023.
Q. I REFORMULATED AN OLDER PERFUME AND RE-RELEASED IT UNDER A DIFFERENT PERFUME OR COMPANY NAME IN 2023. CAN I SUBMIT IT?
A. If the perfume name or company name is different, we consider it a new perfume. However, we urge you to email us first.
Q. HOW DO YOU DEFINE A REFORMULATION OR RE-RELEASE?
A. By reformulation, we mean any perfume that was tweaked and re-released under the same name, by the same company, in the same form (e.g. liquid perfume).
By re-release, we mean a second (or third!) public release of an existing product, released under the same name, by the same company, in the same form.
Q. WHAT DO YOU MEAN BY PUBLIC RELEASE?
A. By public release, we mean any instance or engagement that allows people to purchase the perfume, in any country. This could include making the perfume available for sale on the internet, making it available for sale in or to third party entities such as a store, gallery, or craft show, exhibiting it at a public-facing perfume exhibition where direct or industry sales are allowed (eg Esxence, Pitti, Tranoï, etc), or placing it any other environment where a press release might be dispatched, or a financial transaction may occur. Note that we do not consider pre-launch marketing as a public release (e.g. social media posts, coming soon notices, trade show participation announcements, etc).
Q. ARE THERE ANY EXCEPTIONS?
A. The only exception to this rule is when the new release comes in a clearly different form – e.g. you released a candle, soap or body lotion before 2023, but then took the formula and made a perfume, putting it for sale to the public in 2023. We consider this new product to be in such a different form that there could be no confusion in the market as to their being different products.
Q. CAN YOU SUMMARIZE?
A. With pleasure! If you are releasing a tweaked perfume in 2023 (that was originally released before January 1, 2023) under the same name by the same company, we cannot accept it as a new perfume – even if you reformulated it. If you re-formulated and re-released it in the current submission year under a different name, under a different company or in a different physical form (e.g. perfume vs. soap, body lotion or candle), it would qualify.
Q. I WROTE THE PERFUME FORMULA MYSELF AND AM RELEASING IT UNDER A BRAND I OWN, BUT WE DECIDED TO USE A FRAGRANCE HOUSE TO COMPOUND THE LARGER BATCH. WHAT CATEGORY AM I?
A. If you wrote the original formula, and you own or co-own (minimum 35% ownership) the company releasing the perfume, you should submit in the artisan category.
Q. I CREATED AND WROTE THE PERFUME FORMULA MYSELF, BUT WE USED A FULFILLMENT HOUSE TO COMPOUND THE FORMULA, ADD ALCOHOL AND/OR FILL BOTTLES. WHAT CATEGORY AM I?
A. As long as the company's main perfumer wrote the original formula, and owns or co-own the perfume company releasing the scent, it qualifies as artisan.
Q. BUT THAT'S NOT HAND-MADE
A. Yes! That's right! We have had to make a differentiation between hand-made and artisan, due to the vastly different practices and regulations in different countries. We have a separate award to honor hand-made work, called the Aftel Award for Hand Made Perfume.
Q. I MARKET MY COMPANY AS ARTISAN, BUT WE USE A COMPLETELY EXTERNAL PERFUMER TO WRITE THE ORIGINAL FORMULAS. ACCORDING TO YOUR RULES I SHOULD SUBMIT AS INDEPENDENT. WHAT DO I DO?
A. Submit as independent. Note that our rules are rules ONLY for the awards, not for the world at large. We do not pretend to define the market. So go forth with your artisan marketing plan in the wider world (but please submit to us as independent).
Q. I STILL DON'T KNOW WHAT CATEGORY I SHOULD SUBMIT TO!
A. If after reviewing the category descriptions and the answers above you still are not clear on whether your submission should be in the artisan, independent, or Sadakichi Award categories, then email us and we will be happy to help. We can assess your situation individually, and recommend the appropriate category for your work.
Q. WHAT HAPPENS IF I UNINTENTIONALLY SUBMIT TO THE WRONG CATEGORY?
A. Email us right away if you think you may have submitted to the wrong category, and we'll get you in the right place.
Q. WHAT IF MY PACKAGE ARRIVES AFTER THE SHIPPING GRACE PERIOD?
A. If you anticipate any troubles in this vein, email us right away. We'll do our best to accommodate late arrivals, where possible, but we're on a tight schedule so be kind and send early!
Q. WHY DO WE HAVE TO PAY TO SUBMIT?
A. A simple question with a simple answer. The awards cost us a lot to operate, and as a non-profit we rely on several sources of income to run them: Sponsorships, and submission fees. Without submission fees, we wouldn't be able to hold the awards.
Q. AFTER I SUBMIT, CAN I CONTACT THE JUDGES ABOUT MY SUBMISSION?
A. No way! That would make the awards unfair, and therefore we would have to disqualify you. We ask you to please respect our judges' time, privacy and integrity by refraining from contacting them directly about your submission. As we are trying to maintain an ethical competition, the scents are judged blindly. For any issues or queries related to our judges, please email the IAO team, and we can help.
Q. MY QUESTION ISN'T ON HERE... WHO DO I TALK TO?
A. Email us and we will be happy to answer any and all questions you may have, including the meaning of life.